Visual Techniques

DDR (Deutsche Demokratische Republik) Stamps

http://www.presentandcorrect.com/blog/ddr-stamps

I believe this stamp exhibits:

• Balance
• Contrast of Color
• Activeness
• Boldness
• Flatness
• Repetition
• Juxtaposition

Ocean Garbage Infographic

http://www.mastersdegree.net/ocean-garbage/

I believe this infographic uses basically the same techniques as the stamp

• Balance
• Symmetry
• Activeness
• Boldness
• Flatness
• Repetition
• Juxtaposition

Comparison Of the Two

Essentially the two designs are using the same techniques for different reasons. For example, the stamp is trying to convey the idea of Germany’s space program in a very small space that restricts the number of elements available to the designer. This means the designer must use strong visual techniques like balance and activeness to deliver his message. The infographic is using the same techniques for similar reasons. Despite the fact that this is a fairly large graphic, it is split into smaller segments, each of which, has a portion of the whole message to deliver to the end user. The designer manages send that message through using bold images placed next to relevant data and to unify the entire structure balances the whole piece left to right. Additionally, these pieces are very flat probably because adding a sense of depth would simply confuse the message or elements.